Coffee Posters

Finding a Glass Coffee Table

Finding a Glass Coffee Table

Article by thomas devos







Moving into your first home is an exciting time for anyone of us. We have finally moved beyond our parent’s house, the dorm house, or sharing a small home with a roommate. Now we have space to spare and a home that is ours to do what we want with whenever we want without the fear of angering someone else.

One of the best things about getting your own home is being able to decorate it all on your own. How you decorate your home will show people the type of person you are including your personality and the things that you like. A good example of this is the way that I have decorated my home office. I have movie posters and memorabilia on the walls that show people who see it how much I love movies and which ones I like the most.

The same goes for everywhere in your home. If you have many different tastes than make a special theme for each room in your home. But we recommend that you start in the living room. Why? Because it is the one room that you will spend most of your time in as well as anyone you have over.

Decorating your living room can be easy for those of us who have been envisioning the type of furniture we have always wanted. With that vision in mind did you ever stop to think what the centerpiece of your living room should be?

The centerpiece of any living room is the glass coffee table. It is placed in between both sofas (usually) and can hold your favorite magazines, your drink, games, and prop up your feet when you are tired. But choosing the right type of glass coffee table is not always easy.

The first thing you have to decide is what your theme is – ultra modern, contemporary, or traditional. Then you can move on to the shape you want it. You can find square, rectangular, and round glass coffee tables. Each one will vary in size and the way that they are made.

The last thing you need to think about when finding the right glass coffee table is the size it needs to be. You don’t want it too big and using up all of your walking space. But at the same time you don’t want it to be too small because then it won’t be of much use to you. It is helpful if you find a table that is the same height as your sofa and two thirds its length.




About the Author

The Author has done a lot of research online and offline and he is an expert in article writing. You can come to visit his latest websites on Oval Glass Coffee Table and Round Glass Coffee Table.

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Posted by admin - May 29, 2011 at 10:00 am

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Encourage Coffee Shop Patronage through Delectable Posters

Encourage Coffee Shop Patronage through Delectable Posters

Article by Sarie San Pablo







Printing delectable posters is an effective way of encouraging patronage of your coffee shop. You can use pictures of what is in your menu in the form of a collage to attract would be customers to visit your coffee shop. Additionally, you can include other services offered by your coffee shop like catering, hosting events or similar occurrences. What are the benefits of using posters in promoting your coffee shop? Below are some of the known benefits of poster printing.

5 Benefits of Poster Printing for Coffee Shops

1. Visibility. Poster printing is no doubt on top of every marketer’s list as far as visibility is concerned. Due to its size, posters at a distance can easily be seen. Online printing companies’ standard sizing for posters is 8.5 x 11. However, they also accept job orders for customized sizes up to as large as 27 x 39. Printing copies are at a minimum of 50 – 250 for digitally printed and for orders above 250, offset printing is widely used.

2. Sturdiness. Online printing companies usually use a glossy or matted 10 pt. card stock or 100 lb paper. As such, durability is expected of posters. Posters can prove to be resistant over time and is more resistant to variety of elements than ordinary paper stock.

3. Informational. Because of the minimum size of a poster, larger space is given for both text and pictures, thus, giving ample space for more information. Business owners chose posters to give them leeway in informing their target market of their range of services and contact details. Similarly, coffee shops can include other information they offer aside from the basic information they would want their customers to know.

4. Economical. In general, poster printing is economical. With ample space available for all the information, your coffee shop wants to convey, printing a few would be enough to promote your shop. Online printing companies accept orders for as low as 50.

5. Ease of Use. For visibility purposes, posters can be easily distributed and posted in various locations like your local bookstore, clubhouse, schools, malls or even churches information board. Additionally, posters can also be placed in bus stops or similar locations where crowds converge.

Poster printing would surely encourage your target market to try out what your coffee shop has to offer. With the five benefits enumerated, you can never go wrong when you decide to use poster printing to promote your coffee shop.



About the Author

Sarie San Pablo is a working mom, a passionate writer and a strong believer of balanced change. She started writing newsletters for a private company and recently shifted to online writing. She divides her time fulfilling her passion in writing, honing her craft and being a mom.

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Posted by admin -  at 4:00 am

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Critically Analyze the Brand Strength and Perception of Café Coffee Day

Critically Analyze the Brand Strength and Perception of Café Coffee Day

Article by vaAnkur Handoo







Summary

The purpose of this report is to literally act as a window to the project undertaken as a part of the Dissertation with the company “Café Coffee Day”. It was a great learning experience of all professional, managerial as well as behavioural skills which should be present in a manager for being successful in the field of management. The main objective of the project undertaken is to:”Critically analyze the brand strength and perception of Café Coffee Day.”

Specific objectives:

* To understand cafe retail market and cafe coffee day’s position.

* To understand the marketing mix of cafe coffee day.

* Factors influencing the strength of cafe coffee day.

* To study the consumer perception of cafe coffee day.

Each of the above mentioned objectives required a marketing survey in order to diagnose the various parameters that are in fact essential to transform the project to a coherent body. The data collected was through primary means by questionnaire and feedback through personal interviews with the existing customers. The secondary data includes the information gathered from existing records available with the company. The information was then compiled and analyzed. Through the survey it was found that that almost all the customers were satisfied with the services but some of the customers complained about the higher cost.

Conclusion

Areas of excellence:

1. Highly rated Taste & Quality of products:

Café Coffee Day got a high rating in the market survey, for the Taste & Quality of their products. If they work on this aspect, there is huge potential for them to attract customers, just based on the taste and quality of products. This is also helped by the fact that they grow their own coffee beans, and this provides an important base for future expansion and growth. Café Coffee Day even won the “Barista Coffee- Making Championship” for the Best Coffee.

2. Value for money proposition:

Café Coffee Day is projected as an “affordable” brand. This strategy has worked extremely well so far, and Café Coffee Day got a high rating, both for their prices and for their value for money, in the market survey.

3. Strong youth orientation:

The Café Coffee Day brand is, and always has been, extremely youth- oriented. In a country where over 40% of the population is under the age of 20, there is huge potential for Café Coffee Day to become one of the country’s largest youth brands. The untapped market share and potential for growth is enormous.

Areas of improvement:

1. Weak brand image:

The Café Coffee Day brand, although clearly a youth- oriented brand, lacks the power and strength expected to maintain brand loyalty. The brand doesn’t project a clear image to customers about what Café Coffee Day is all about. This could prove as a deterrent during future national and international expansion.

2. Inefficient human resources:

According to the market survey, Café Coffee Day’s staff received only an average rating for their behavior and service. Café Coffee Day needs to work hard at this aspect, especially considering they are a service sector organization that is looking at large expansion.

3. Ambience & Décor:

The Ambience & Décor of Café Coffee Day outlets received a below- average rating from respondents of the market survey. A lot of respondents did not like the fact that Café Coffee Day outlets and literature served as prime space for a lot of advertising and promotions. They felt as if the café’s had been hijacked just for advertising.

Recommendations– Café Coffee Day has done extremely well so far to project itself as an affordable youth- oriented brand. But there are still certain areas where their brand needs to be much stronger.- With regard to the physical evidence associated with the brand, Café Coffee Day needs to do a lot of work. My first recommendation for Café Coffee Day is to clean up the décor at every outlet, wherever unnecessary advertising is taking place.- Café Coffee Day would do better to provide promotional space for its partners with the use of clever collaborations, and not printed advertisements and posters everywhere.- My second recommendation is that Café Coffee Day looks at its current recruitment, selection and most importantly, its current training policies.- Customers are not happy with the behavior and service of the staff, and Café Coffee Day is lagging far behind Barista is this aspect.



About the Author

The above article was extracted from dissertations by the students of Skyline College. Skyline College is amongst the top MBA and BBA institutes in Delhi, Gurgaon (NCR)

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Posted by admin - May 28, 2011 at 1:00 pm

Categories: Coffee Posters   Tags: , , , , , ,

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